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IAM Robotics Rebrands as Onward Robotics to Reflect Business Evolution, Market Focus

Onward Robotics said its mission is to revolutionize order fulfillment and help clients move forward.

From Robotics 24/7 – September 25, 2023
Robotics 24/7 Logo

IAM Robotics this week announced that it has changed its name to Onward Robotics, with a new logo, visual identity, and website. The Pittsburgh-based company said it has evolved from a developer of mobile manipulation systems to a provider of software and hardware for person-to-goods automation.

“This transition has been an exciting and transformational process for us,” said CEO Lance VandenBrook in a press release. “Onward Robotics better reflects the organization’s strong forward trajectory, our bold and purposeful team, and most importantly, our commitment to moving our clients and the global supply chain forward.”

In May, IAM Robotics emerged from stealth with the Meet Me system, which combined its Lumabot AMR, the Pyxis workflow management software, and wearable devices to help coordinate both robots and human associates. The company claimed that Meet Me enables warehousing, logistics, e-commerce, and manufacturing operations to increase productivity, mitigate risk, and scale without adding headcount.

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